Kmart has really hit it out of the park this year with their "Show Your Joe"
The ad features six hunky dudes in boxer's creating music to the tune of Jingle Bells. While I normally am not a fan of celebrating holidays before their time has come, this had me lol'ing.
The first time I saw this, my jaw dropped. The second time I saw it (let's be honest, I youtubed it the second I went to lunch), it posed the question, what goes on in these marketing meetings? Did someone really pitch this? How? Is there going to be a second version featuring the Nutcracker? Whatever way they did, I am glad that they did, so the world now has this gem. Pun intended.
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